How to Promote Business on YouTube? Part 4

Tips on Using YouTube Effectively

• Use Brand Name - Choose a user name that reflects your brand for your channel URL

• Post Links - Post links to your videos on various social networks

• Add URL - Add your channel URL to marketing collateral and social network profiles

• Display Company Information – Display company information in every video including name, URL, phone number and email address

• Call–to-Action - Add Call-to-Action overlays to your videos to drive traffic to your web site

• Use YouTube Features - Enhance your videos using YouTube special features like annotations, audioswap, insight, language options and quick capture

• Keep Tab on Performance - Study your channel’s performance with the integrated Google Analytics and YouTube Insight to make the most of your videos

• Keep Video Short - Video must be made short, objective and sweet

How to Promote Business on YouTube? Part 3

How to use YouTube for Business Promotion?

• Show Expertise
- Create short videos which will be of interest to your clients containing valuable tips and information. It will show your expertise.

• Expand Reach
- Turn your podcasts into videos, it will expand your reach.

• Explain Services
– Explain your product and services through videos. Study shows that with videos people have better understanding and clarity.

• Show Credibility
– A customer video testimonial will add to your credibility

• Help Customers
– Create “how to” videos to help your customers use your product or services
- Post solution to common product or service problem

• Promote Events
– Promote your events using recordings of the previous events

• Make Customers feel Connected
- Take them to your office tour
- Embed customer support and product tour videos on appropriate pages on your website

• Engage with Community
– Engage with the YouTube community by leaving comments and uploading video responses to videos on topics related to your business or industry

• Knowledge and Public speaking
– Upload recordings of the presentation you have given. It will demonstrate your knowledge and public speaking skills.

How to Promote Business on YouTube? Part 2

Why Brands like YouTube?

Brands like YouTube for three simple reasons –

• Reach of YouTube seems like mass media channel, as we can see from the statistics

• YouTube provides an excellent platform to create brand awareness and tell the world about the product and services

• Allows brands to connect with consumers on some emotional level

Popular Brands Active on YouTube

• Pepsi
• Toyota
• Coca-Cola
• Microsoft
• Nike
• Ford
• Quiksilver & Roxy

Active Indian Brands on YouTube

• NDTV
Upload large number of videos one news and updates

• Tata Motors

1. Advertisement of various Tata motor brands
2. Videos of Tata Nano launch event

• Tata Docomo

1. Advertisements
2. Promos
3. Contest winning entries, animations etc.

• Kingfisher King of Good Times

1. Promos
2. Advertisements
3. Event video by Kingfisher brand

How to Promote Business on YouTube? Part 1

About YouTube

YouTube is one of the most popular video sharing site. Lots of companies are now using YouTube to reach out to current and potential customers, as it proves to be an excellent platform to build more personal relationships with the client base and reap the benefits of the creative indirect marketing strategy. Study shows that the video on YouTube gets more traffic everyday than that of the CNN, MySpace, Facebook and even eBay. It is clear that brands are using YouTube as traffic tube to increase the traffic to the website. For small and middle size organizations it is good way to promote their brand, product and services with minimum investment, as to upload a video you only need access to an internet and the camera (for taking videos).

YouTube Statistics

• One of the top site on the Internet
• Alexa Rank of YouTube is 3
• More than 100 million videos viewed each day
• Tens of millions of unique visitors