How to Promote Business on YouTube? Part 4

Tips on Using YouTube Effectively

• Use Brand Name - Choose a user name that reflects your brand for your channel URL

• Post Links - Post links to your videos on various social networks

• Add URL - Add your channel URL to marketing collateral and social network profiles

• Display Company Information – Display company information in every video including name, URL, phone number and email address

• Call–to-Action - Add Call-to-Action overlays to your videos to drive traffic to your web site

• Use YouTube Features - Enhance your videos using YouTube special features like annotations, audioswap, insight, language options and quick capture

• Keep Tab on Performance - Study your channel’s performance with the integrated Google Analytics and YouTube Insight to make the most of your videos

• Keep Video Short - Video must be made short, objective and sweet