How to Promote Business on YouTube? Part 3

How to use YouTube for Business Promotion?

• Show Expertise
- Create short videos which will be of interest to your clients containing valuable tips and information. It will show your expertise.

• Expand Reach
- Turn your podcasts into videos, it will expand your reach.

• Explain Services
– Explain your product and services through videos. Study shows that with videos people have better understanding and clarity.

• Show Credibility
– A customer video testimonial will add to your credibility

• Help Customers
– Create “how to” videos to help your customers use your product or services
- Post solution to common product or service problem

• Promote Events
– Promote your events using recordings of the previous events

• Make Customers feel Connected
- Take them to your office tour
- Embed customer support and product tour videos on appropriate pages on your website

• Engage with Community
– Engage with the YouTube community by leaving comments and uploading video responses to videos on topics related to your business or industry

• Knowledge and Public speaking
– Upload recordings of the presentation you have given. It will demonstrate your knowledge and public speaking skills.

How to Promote Business on YouTube? Part 2

Why Brands like YouTube?

Brands like YouTube for three simple reasons –

• Reach of YouTube seems like mass media channel, as we can see from the statistics

• YouTube provides an excellent platform to create brand awareness and tell the world about the product and services

• Allows brands to connect with consumers on some emotional level

Popular Brands Active on YouTube

• Pepsi
• Toyota
• Coca-Cola
• Microsoft
• Nike
• Ford
• Quiksilver & Roxy

Active Indian Brands on YouTube

• NDTV
Upload large number of videos one news and updates

• Tata Motors

1. Advertisement of various Tata motor brands
2. Videos of Tata Nano launch event

• Tata Docomo

1. Advertisements
2. Promos
3. Contest winning entries, animations etc.

• Kingfisher King of Good Times

1. Promos
2. Advertisements
3. Event video by Kingfisher brand