How to Promote Business on YouTube? Part 2

Why Brands like YouTube?

Brands like YouTube for three simple reasons –

• Reach of YouTube seems like mass media channel, as we can see from the statistics

• YouTube provides an excellent platform to create brand awareness and tell the world about the product and services

• Allows brands to connect with consumers on some emotional level

Popular Brands Active on YouTube

• Pepsi
• Toyota
• Coca-Cola
• Microsoft
• Nike
• Ford
• Quiksilver & Roxy

Active Indian Brands on YouTube

• NDTV
Upload large number of videos one news and updates

• Tata Motors

1. Advertisement of various Tata motor brands
2. Videos of Tata Nano launch event

• Tata Docomo

1. Advertisements
2. Promos
3. Contest winning entries, animations etc.

• Kingfisher King of Good Times

1. Promos
2. Advertisements
3. Event video by Kingfisher brand