How to Promote Business on YouTube? Part 4

Tips on Using YouTube Effectively

• Use Brand Name - Choose a user name that reflects your brand for your channel URL

• Post Links - Post links to your videos on various social networks

• Add URL - Add your channel URL to marketing collateral and social network profiles

• Display Company Information – Display company information in every video including name, URL, phone number and email address

• Call–to-Action - Add Call-to-Action overlays to your videos to drive traffic to your web site

• Use YouTube Features - Enhance your videos using YouTube special features like annotations, audioswap, insight, language options and quick capture

• Keep Tab on Performance - Study your channel’s performance with the integrated Google Analytics and YouTube Insight to make the most of your videos

• Keep Video Short - Video must be made short, objective and sweet

How to Promote Business on YouTube? Part 3

How to use YouTube for Business Promotion?

• Show Expertise
- Create short videos which will be of interest to your clients containing valuable tips and information. It will show your expertise.

• Expand Reach
- Turn your podcasts into videos, it will expand your reach.

• Explain Services
– Explain your product and services through videos. Study shows that with videos people have better understanding and clarity.

• Show Credibility
– A customer video testimonial will add to your credibility

• Help Customers
– Create “how to” videos to help your customers use your product or services
- Post solution to common product or service problem

• Promote Events
– Promote your events using recordings of the previous events

• Make Customers feel Connected
- Take them to your office tour
- Embed customer support and product tour videos on appropriate pages on your website

• Engage with Community
– Engage with the YouTube community by leaving comments and uploading video responses to videos on topics related to your business or industry

• Knowledge and Public speaking
– Upload recordings of the presentation you have given. It will demonstrate your knowledge and public speaking skills.