About YouTube
YouTube is one of the most popular video sharing site. Lots of companies are now using YouTube to reach out to current and potential customers, as it proves to be an excellent platform to build more personal relationships with the client base and reap the benefits of the creative indirect marketing strategy. Study shows that the video on YouTube gets more traffic everyday than that of the CNN, MySpace, Facebook and even eBay. It is clear that brands are using YouTube as traffic tube to increase the traffic to the website. For small and middle size organizations it is good way to promote their brand, product and services with minimum investment, as to upload a video you only need access to an internet and the camera (for taking videos).
YouTube Statistics
• One of the top site on the Internet
• Alexa Rank of YouTube is 3
• More than 100 million videos viewed each day
• Tens of millions of unique visitors
Wednesday, March 10, 2010
Sunday, February 14, 2010
How to Promote Business on Second Life - Virtual World? Part - 5
• Develop a low – cost international presence: You can set up a virtual shop and know your market by observing and interacting with other people. People from all over the world are on Second Life and some areas are also dominated by particular language/national groups.
• Monitoring operations: A recent example is from AT&T, where engineers from Atlanta, Austin and New York have been using SL ‘to jointly monitor tests of rogue attacks on network devices, such as set-top boxes and other networking gear'
• Training and development: Companies are using SL to train people in various sectors, and SL is being used on vocational degrees and by professional associations. It is particularly useful when you are gathering people who are geographically dispersed, or where it would be dangerous or expensive to simulate in real life. Examples are training border guards, mediators, doctors etc.
• Recruitment: Individual companies are running events and initial interviews in Second Life (SL) and recruitment agencies like Manpower see it as a channel that will be increasingly important.
• Monitoring operations: A recent example is from AT&T, where engineers from Atlanta, Austin and New York have been using SL ‘to jointly monitor tests of rogue attacks on network devices, such as set-top boxes and other networking gear'
• Training and development: Companies are using SL to train people in various sectors, and SL is being used on vocational degrees and by professional associations. It is particularly useful when you are gathering people who are geographically dispersed, or where it would be dangerous or expensive to simulate in real life. Examples are training border guards, mediators, doctors etc.
• Recruitment: Individual companies are running events and initial interviews in Second Life (SL) and recruitment agencies like Manpower see it as a channel that will be increasingly important.
Friday, December 11, 2009
How to Promote Business on Second Life - Virtual World? Part 4
What Big Brands are doing on Second Life?
• Marketing, Branding & Sales - Adidas, IBM, Reebok, Dell, Sun, Cisco, Nissan, Starwood
• Sales – Enables customization of kitchen, garage (Sears in collaboration with IBM), links to sears for purchase
• Marketing – American Apparel sells items of clothing and offers 15% discount if buy same item in real world
• External Communication
• BMW communicates its clean energy concept
• Coca-cola holds competition
• Product & concept development
• Philips electronics, Toyota, Starwood, PA consulting (for its clients)
• Toyota launches real and virtual products simultaneously and enable avatar to customize vehicles
• Recruiting
• Job Fairs & Anonymous Contact – ABM Amro, IBM, Dell, PA Consulting etc.
• Internal Communications, Trainings & educations – Springtime
• Customer Communication - Cisco Systems
• Cisco Systems - group meetings, customer education & training, product demos
• Marketing, Branding & Sales - Adidas, IBM, Reebok, Dell, Sun, Cisco, Nissan, Starwood
• Sales – Enables customization of kitchen, garage (Sears in collaboration with IBM), links to sears for purchase
• Marketing – American Apparel sells items of clothing and offers 15% discount if buy same item in real world
• External Communication
• BMW communicates its clean energy concept
• Coca-cola holds competition
• Product & concept development
• Philips electronics, Toyota, Starwood, PA consulting (for its clients)
• Toyota launches real and virtual products simultaneously and enable avatar to customize vehicles
• Recruiting
• Job Fairs & Anonymous Contact – ABM Amro, IBM, Dell, PA Consulting etc.
• Internal Communications, Trainings & educations – Springtime
• Customer Communication - Cisco Systems
• Cisco Systems - group meetings, customer education & training, product demos
Saturday, October 31, 2009
How to Promote Business on Second Life - Virtual World? Part 3
Second Life - Virtual World Tools
• Communication and collaboration — Residents and employees use real-time voice conferencing and chat, instant messaging, group messaging, and notecards. In addition, Residents continually develop business collaboration, communication and event management tools in response to emerging methods of doing business.
• Creating & shaping – 3d prim building, linden scripting language, texture, sound / animation import. The Second Life world is full of user-generated content that provides a rich backdrop to every experience of Second Life. Companies that own virtual land can choose to control building activities on their property, depending on their needs.
• Micropayments — Real and virtual products, services and entertainment can be easily purchased with a click. Residents make purchases using the in-world currency, Linden Dollars (L$), which are automatically transferred from the buyer to the seller's account. The seller can then convert the L$ to US$ on an open market exchange such as the LindeX.
• Communication and collaboration — Residents and employees use real-time voice conferencing and chat, instant messaging, group messaging, and notecards. In addition, Residents continually develop business collaboration, communication and event management tools in response to emerging methods of doing business.
• Creating & shaping – 3d prim building, linden scripting language, texture, sound / animation import. The Second Life world is full of user-generated content that provides a rich backdrop to every experience of Second Life. Companies that own virtual land can choose to control building activities on their property, depending on their needs.
• Micropayments — Real and virtual products, services and entertainment can be easily purchased with a click. Residents make purchases using the in-world currency, Linden Dollars (L$), which are automatically transferred from the buyer to the seller's account. The seller can then convert the L$ to US$ on an open market exchange such as the LindeX.
Friday, October 2, 2009
How to Promote Business on Second Life? Part 2
Why Second Life is popular with the Corporate?
Reason of Second Life’s getting popular with big brands -
• Business goals - Second Life becomes the most convenient and technology advanced way to achieve business goals.
• Platform to engage consumers - Companies recognized that Second Life (SL) gives consumers an opportunity to engage with a brand. Just like a corporate blog, but with much better exposure, as it allows use of other medium also like - 3d, chat, video, presentations, meetings.
• Test Products – Corporate use Second Life (SL) to test their products and observe customers reaction.
For example – Starwood Hotels opening aloft in Second Life is a way to test-market the hotel’s design and rapidly prototype the evolving concept. For instance, staffers will observe how people move through the space, what areas and types of furniture they gravitate towards, and what they ignore.
• Establish brand - To build their brand name, preferably as an extension of Real Life campaigns
• Activities on Second Life ranges from training to meeting spaces for remote workers
• It proves to be the best way to attract customers
• It reduces training and meeting cost
• Excellent platform to recruit employees
Reason of Second Life’s getting popular with big brands -
• Business goals - Second Life becomes the most convenient and technology advanced way to achieve business goals.
• Platform to engage consumers - Companies recognized that Second Life (SL) gives consumers an opportunity to engage with a brand. Just like a corporate blog, but with much better exposure, as it allows use of other medium also like - 3d, chat, video, presentations, meetings.
• Test Products – Corporate use Second Life (SL) to test their products and observe customers reaction.
For example – Starwood Hotels opening aloft in Second Life is a way to test-market the hotel’s design and rapidly prototype the evolving concept. For instance, staffers will observe how people move through the space, what areas and types of furniture they gravitate towards, and what they ignore.
• Establish brand - To build their brand name, preferably as an extension of Real Life campaigns
• Activities on Second Life ranges from training to meeting spaces for remote workers
• It proves to be the best way to attract customers
• It reduces training and meeting cost
• Excellent platform to recruit employees
How to Promote Business on Second Life - Virtual World? Part 1
What is Second Life?
Second Life is the largest and best known of several virtual worlds created to attract a crowd. It was launched in 2003. The Second Life Viewer, enables it users, called “Residents”, to interact with each other through motional avatars. Residents can explore, meet other residents, socialize, participate in individual and group activities, and create and trade virtual property with one another, or travel throughout the world, which residents refer to as the grid.
The Second Life online service is fast becoming a three-dimensional test bed for corporate marketers. Big brands like Sony, BMG, Starwood, Toyota etc. are using Second Life World for interacting with customers, developing new products and gathering feedback.
Second Life is the largest and best known of several virtual worlds created to attract a crowd. It was launched in 2003. The Second Life Viewer, enables it users, called “Residents”, to interact with each other through motional avatars. Residents can explore, meet other residents, socialize, participate in individual and group activities, and create and trade virtual property with one another, or travel throughout the world, which residents refer to as the grid.
The Second Life online service is fast becoming a three-dimensional test bed for corporate marketers. Big brands like Sony, BMG, Starwood, Toyota etc. are using Second Life World for interacting with customers, developing new products and gathering feedback.
Retweet or RT on Twitter
What is RT?
Retweet (abbreviated as RT) on Twitter, is to show that you are repeating / quoting someone’s tweet. When you come across an interesting tweet and you want to publish it as your own tweet - so that people who follow you can see it too - you retweet it.
Format to RT
RT @username (username – is the twitter name of the person you are retweeting) followed by the content of the actual tweet.
Example
Retweet this post -
RT @socailmediafox: All about RT / retweet explained
Common ways to retweet message
1.RT @originalsender: original message
2.retweet @originalsender: original message
3.retweeting @originalsender: original message
Can you modify the original tweet?
Yes, you can modify the actual tweet. Usually it is done because –
1.The addition of RT + username to the tweet will make it longer than the permitted 140 characters. In order to make everything fit, you will need to omit useless words or use shorter synonyms or abbreviations.
2.It is often recommended by experts that you do this, so your followers know that you are actually putting some effort into it.
Important to keep in mind while retweeting
1.Acknowledge the source of tweet
You can RT either this way –
socialmediafox: RT @ Ford Hey, Seattle! Wanna spend an hour with #Ford CEO Alan Mulally? 11a - noon on Labor Day. RSVP here: http://bit.ly/HZhdC
OR
socialmediafox: Hey, Seattle! Wanna spend an hour with #Ford CEO Alan Mulally? 11a - noon on Labor Day. RSVP here: http://bit.ly/HZhdC (via Ford)
2.Add you comment, if you want –
socialmediafox: RT @ Ford Hey, Seattle! Wanna spend an hour with #Ford CEO Alan Mulally? 11a - noon on Labor Day. RSVP here: http://bit.ly/HZhdC ~ cool
3.Be careful with RT of RT –
If you will RT this message, it will be in
your_username: RT @ socialmediafox: RT @ Ford Hey, Seattle! Wanna spend an hour with #Ford CEO Alan Mulally? 11a - noon on Labor Day. RSVP here: http://bit.ly/HZhdC
Retweeting can be a great way to add followers, as it pushes your @username into foreign social graphs, which in turn results in clicks back to your profile.
Retweet (abbreviated as RT) on Twitter, is to show that you are repeating / quoting someone’s tweet. When you come across an interesting tweet and you want to publish it as your own tweet - so that people who follow you can see it too - you retweet it.
Format to RT
RT @username (username – is the twitter name of the person you are retweeting) followed by the content of the actual tweet.
Example
Retweet this post -
RT @socailmediafox: All about RT / retweet explained
Common ways to retweet message
1.RT @originalsender: original message
2.retweet @originalsender: original message
3.retweeting @originalsender: original message
Can you modify the original tweet?
Yes, you can modify the actual tweet. Usually it is done because –
1.The addition of RT + username to the tweet will make it longer than the permitted 140 characters. In order to make everything fit, you will need to omit useless words or use shorter synonyms or abbreviations.
2.It is often recommended by experts that you do this, so your followers know that you are actually putting some effort into it.
Important to keep in mind while retweeting
1.Acknowledge the source of tweet
You can RT either this way –
socialmediafox: RT @ Ford Hey, Seattle! Wanna spend an hour with #Ford CEO Alan Mulally? 11a - noon on Labor Day. RSVP here: http://bit.ly/HZhdC
OR
socialmediafox: Hey, Seattle! Wanna spend an hour with #Ford CEO Alan Mulally? 11a - noon on Labor Day. RSVP here: http://bit.ly/HZhdC (via Ford)
2.Add you comment, if you want –
socialmediafox: RT @ Ford Hey, Seattle! Wanna spend an hour with #Ford CEO Alan Mulally? 11a - noon on Labor Day. RSVP here: http://bit.ly/HZhdC ~ cool
3.Be careful with RT of RT –
If you will RT this message, it will be in
your_username: RT @ socialmediafox: RT @ Ford Hey, Seattle! Wanna spend an hour with #Ford CEO Alan Mulally? 11a - noon on Labor Day. RSVP here: http://bit.ly/HZhdC
Retweeting can be a great way to add followers, as it pushes your @username into foreign social graphs, which in turn results in clicks back to your profile.
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