• Develop a low – cost international presence: You can set up a virtual shop and know your market by observing and interacting with other people. People from all over the world are on Second Life and some areas are also dominated by particular language/national groups.
• Monitoring operations: A recent example is from AT&T, where engineers from Atlanta, Austin and New York have been using SL ‘to jointly monitor tests of rogue attacks on network devices, such as set-top boxes and other networking gear'
• Training and development: Companies are using SL to train people in various sectors, and SL is being used on vocational degrees and by professional associations. It is particularly useful when you are gathering people who are geographically dispersed, or where it would be dangerous or expensive to simulate in real life. Examples are training border guards, mediators, doctors etc.
• Recruitment: Individual companies are running events and initial interviews in Second Life (SL) and recruitment agencies like Manpower see it as a channel that will be increasingly important.
Showing posts with label Business promotion on Second Life. Show all posts
Showing posts with label Business promotion on Second Life. Show all posts
Sunday, February 14, 2010
Saturday, October 31, 2009
How to Promote Business on Second Life - Virtual World? Part 3
Second Life - Virtual World Tools
• Communication and collaboration — Residents and employees use real-time voice conferencing and chat, instant messaging, group messaging, and notecards. In addition, Residents continually develop business collaboration, communication and event management tools in response to emerging methods of doing business.
• Creating & shaping – 3d prim building, linden scripting language, texture, sound / animation import. The Second Life world is full of user-generated content that provides a rich backdrop to every experience of Second Life. Companies that own virtual land can choose to control building activities on their property, depending on their needs.
• Micropayments — Real and virtual products, services and entertainment can be easily purchased with a click. Residents make purchases using the in-world currency, Linden Dollars (L$), which are automatically transferred from the buyer to the seller's account. The seller can then convert the L$ to US$ on an open market exchange such as the LindeX.
• Communication and collaboration — Residents and employees use real-time voice conferencing and chat, instant messaging, group messaging, and notecards. In addition, Residents continually develop business collaboration, communication and event management tools in response to emerging methods of doing business.
• Creating & shaping – 3d prim building, linden scripting language, texture, sound / animation import. The Second Life world is full of user-generated content that provides a rich backdrop to every experience of Second Life. Companies that own virtual land can choose to control building activities on their property, depending on their needs.
• Micropayments — Real and virtual products, services and entertainment can be easily purchased with a click. Residents make purchases using the in-world currency, Linden Dollars (L$), which are automatically transferred from the buyer to the seller's account. The seller can then convert the L$ to US$ on an open market exchange such as the LindeX.
Friday, October 2, 2009
How to Promote Business on Second Life? Part 2
Why Second Life is popular with the Corporate?
Reason of Second Life’s getting popular with big brands -
• Business goals - Second Life becomes the most convenient and technology advanced way to achieve business goals.
• Platform to engage consumers - Companies recognized that Second Life (SL) gives consumers an opportunity to engage with a brand. Just like a corporate blog, but with much better exposure, as it allows use of other medium also like - 3d, chat, video, presentations, meetings.
• Test Products – Corporate use Second Life (SL) to test their products and observe customers reaction.
For example – Starwood Hotels opening aloft in Second Life is a way to test-market the hotel’s design and rapidly prototype the evolving concept. For instance, staffers will observe how people move through the space, what areas and types of furniture they gravitate towards, and what they ignore.
• Establish brand - To build their brand name, preferably as an extension of Real Life campaigns
• Activities on Second Life ranges from training to meeting spaces for remote workers
• It proves to be the best way to attract customers
• It reduces training and meeting cost
• Excellent platform to recruit employees
Reason of Second Life’s getting popular with big brands -
• Business goals - Second Life becomes the most convenient and technology advanced way to achieve business goals.
• Platform to engage consumers - Companies recognized that Second Life (SL) gives consumers an opportunity to engage with a brand. Just like a corporate blog, but with much better exposure, as it allows use of other medium also like - 3d, chat, video, presentations, meetings.
• Test Products – Corporate use Second Life (SL) to test their products and observe customers reaction.
For example – Starwood Hotels opening aloft in Second Life is a way to test-market the hotel’s design and rapidly prototype the evolving concept. For instance, staffers will observe how people move through the space, what areas and types of furniture they gravitate towards, and what they ignore.
• Establish brand - To build their brand name, preferably as an extension of Real Life campaigns
• Activities on Second Life ranges from training to meeting spaces for remote workers
• It proves to be the best way to attract customers
• It reduces training and meeting cost
• Excellent platform to recruit employees
How to Promote Business on Second Life - Virtual World? Part 1
What is Second Life?
Second Life is the largest and best known of several virtual worlds created to attract a crowd. It was launched in 2003. The Second Life Viewer, enables it users, called “Residents”, to interact with each other through motional avatars. Residents can explore, meet other residents, socialize, participate in individual and group activities, and create and trade virtual property with one another, or travel throughout the world, which residents refer to as the grid.
The Second Life online service is fast becoming a three-dimensional test bed for corporate marketers. Big brands like Sony, BMG, Starwood, Toyota etc. are using Second Life World for interacting with customers, developing new products and gathering feedback.
Second Life is the largest and best known of several virtual worlds created to attract a crowd. It was launched in 2003. The Second Life Viewer, enables it users, called “Residents”, to interact with each other through motional avatars. Residents can explore, meet other residents, socialize, participate in individual and group activities, and create and trade virtual property with one another, or travel throughout the world, which residents refer to as the grid.
The Second Life online service is fast becoming a three-dimensional test bed for corporate marketers. Big brands like Sony, BMG, Starwood, Toyota etc. are using Second Life World for interacting with customers, developing new products and gathering feedback.
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