Sunday, May 30, 2010

Facebook Fan Page Promotion

Facebook Statistics

• There are more than 400 million active users
• People spend over 500 billion minutes per month on Facebook
• The fastest growing demographics on Facebook consist of user 25 or older

Benefits of Facebook Fan page

Unlimited Number of Fans
Facebook fan page allows you have unlimited fans. Whereas Facebook profile page allows you to have maximum of 5000 friends.

Fan is Notified about the Status Update
When Facebook user becomes a “fan” of your page, they are notified of your status update whenever you update status on the page.

Transparency / Interaction
Facebook fan page is an excellent way to interact with your customers, listen to them, interact with them etc. People love to hear about the latest buzz in the organization.

Most popular site
The Alexa rank of Facebook is 2, which makes it the most trafficked site next to Google, as shown in the statistics above. This also means that Facebook fan page will rank faster on Google as compared to other search engines.

Thursday, March 25, 2010

How to Promote Business on YouTube? Part 4

Tips on Using YouTube Effectively

Use Brand Name - Choose a user name that reflects your brand for your channel URL

Post Links - Post links to your videos on various social networks

Add URL - Add your channel URL to marketing collateral and social network profiles

Display Company Information – Display company information in every video including name, URL, phone number and email address

Call–to-Action - Add Call-to-Action overlays to your videos to drive traffic to your web site

Use YouTube Features - Enhance your videos using YouTube special features like annotations, audioswap, insight, language options and quick capture

Keep Tab on Performance - Study your channel’s performance with the integrated Google Analytics and YouTube Insight to make the most of your videos

Keep Video Short - Video must be made short, objective and sweet

Saturday, March 13, 2010

How to Promote Business on YouTube? Part 3

How to use YouTube for Business Promotion?

Show Expertise
- Create short videos which will be of interest to your clients containing valuable tips and information. It will show your expertise.

Expand Reach
- Turn your podcasts into videos, it will expand your reach.

Explain Services
– Explain your product and services through videos. Study shows that with videos people have better understanding and clarity.

Show Credibility
– A customer video testimonial will add to your credibility

Help Customers
– Create “how to” videos to help your customers use your product or services
- Post solution to common product or service problem

Promote Events
– Promote your events using recordings of the previous events

Make Customers feel Connected
- Take them to your office tour
- Embed customer support and product tour videos on appropriate pages on your website

Engage with Community
– Engage with the YouTube community by leaving comments and uploading video responses to videos on topics related to your business or industry

Knowledge and Public speaking
– Upload recordings of the presentation you have given. It will demonstrate your knowledge and public speaking skills.

Thursday, March 11, 2010

How to Promote Business on YouTube? Part 2

Why Brands like YouTube?

Brands like YouTube for three simple reasons –

• Reach of YouTube seems like mass media channel, as we can see from the statistics

• YouTube provides an excellent platform to create brand awareness and tell the world about the product and services

• Allows brands to connect with consumers on some emotional level

Popular Brands Active on YouTube

• Pepsi
• Toyota
• Coca-Cola
• Microsoft
• Nike
• Ford
• Quiksilver & Roxy

Active Indian Brands on YouTube

Upload large number of videos one news and updates

Tata Motors

1. Advertisement of various Tata motor brands
2. Videos of Tata Nano launch event

Tata Docomo

1. Advertisements
2. Promos
3. Contest winning entries, animations etc.

Kingfisher King of Good Times

1. Promos
2. Advertisements
3. Event video by Kingfisher brand

Wednesday, March 10, 2010

How to Promote Business on YouTube? Part 1

About YouTube

YouTube is one of the most popular video sharing site. Lots of companies are now using YouTube to reach out to current and potential customers, as it proves to be an excellent platform to build more personal relationships with the client base and reap the benefits of the creative indirect marketing strategy. Study shows that the video on YouTube gets more traffic everyday than that of the CNN, MySpace, Facebook and even eBay. It is clear that brands are using YouTube as traffic tube to increase the traffic to the website. For small and middle size organizations it is good way to promote their brand, product and services with minimum investment, as to upload a video you only need access to an internet and the camera (for taking videos).

YouTube Statistics

• One of the top site on the Internet
• Alexa Rank of YouTube is 3
• More than 100 million videos viewed each day
• Tens of millions of unique visitors

Sunday, February 14, 2010

How to Promote Business on Second Life - Virtual World? Part - 5

Develop a low – cost international presence: You can set up a virtual shop and know your market by observing and interacting with other people. People from all over the world are on Second Life and some areas are also dominated by particular language/national groups.

Monitoring operations: A recent example is from AT&T, where engineers from Atlanta, Austin and New York have been using SL ‘to jointly monitor tests of rogue attacks on network devices, such as set-top boxes and other networking gear'

Training and development: Companies are using SL to train people in various sectors, and SL is being used on vocational degrees and by professional associations. It is particularly useful when you are gathering people who are geographically dispersed, or where it would be dangerous or expensive to simulate in real life. Examples are training border guards, mediators, doctors etc.

Recruitment: Individual companies are running events and initial interviews in Second Life (SL) and recruitment agencies like Manpower see it as a channel that will be increasingly important.

Friday, December 11, 2009

How to Promote Business on Second Life - Virtual World? Part 4

What Big Brands are doing on Second Life?

Marketing, Branding & Sales - Adidas, IBM, Reebok, Dell, Sun, Cisco, Nissan, Starwood

Sales – Enables customization of kitchen, garage (Sears in collaboration with IBM), links to sears for purchase

Marketing – American Apparel sells items of clothing and offers 15% discount if buy same item in real world

External Communication

• BMW communicates its clean energy concept
• Coca-cola holds competition
• Product & concept development
• Philips electronics, Toyota, Starwood, PA consulting (for its clients)
• Toyota launches real and virtual products simultaneously and enable avatar to customize vehicles

• Job Fairs & Anonymous Contact – ABM Amro, IBM, Dell, PA Consulting etc.

Internal Communications, Trainings & educations – Springtime

Customer Communication - Cisco Systems
Cisco Systems - group meetings, customer education & training, product demos